CoActive Marketing Group LD MICRO Conference Presentation
CoActive Marketing Group, Inc.
http://www.coactivemarketing.com/AboutUs.aspx
(Nasdaq: CMKG)
Charlie Tarzian, President and Chief Executive Officer
http://www.CharlieTarzian.com
LD MICRO Conference
Los Angeles, California
April 29, 2008
To view the complete LD Micro Conference Presentation, please click on the
Link below:
http://investor.coactivemarketing.com/
Safe Harbor Statement
The statements contained in this presentation that are not purely
historical
are forward looking statements within the meaning of Section 21E of the
Securities Exchange Act of 1934. These including statements regarding
CMKG's
expectations, beliefs, hopes, intentions or strategies regarding the
future.
All such forwardlooking statements in this presentation are based upon
information available to CMKG as of the date hereof, and CMKG disclaims
any
obligation to update or revise any such forwardlooking statements based
on
changes in expectations or the circumstances or conditions on which such
expectations may be based. CMKG results could differ materially from
CMKG's
current expectations.
Factors that could cause or contribute to such differences include, but
are
not limited to, the general spending environment for marketing programs
and
services in general and the specific services provided by CMKG in
particular, quarterly fluctuations in our revenues and other operating
results, retention and growth in current clients and the winning of new
clients, our ability to successfully compete against current and future
competitors, the impact of acquisitions on the company's financial and/or
operating condition, general economic and geopolitical uncertainties and
other risk factors that are discussed in CMKG's Securities and Exchange
Commission filings, specifically CMKG's FY2007 Annual Re****t on Form 10K
and Quarterly Re****ts for Q1, Q2 and Q3 for FY 2008.
Compelling Business Assets
.. CoActive Marketing Group is a fullservice marketing, alternative
media,
sales promotion and interactive services company.
.. Proprietary marketing networks
.. Recurring programs for blue chip clients
.. Proven ability to generate revenue & measurable results
.. Strong, seasoned management team
.. Profitable & improving financial results (EPS for 3 months and 6 months
ended 12/31/07 $.11 and $.22 respectively)
Alternative Media Spending is Up
.. Spending on alternative media in the US jumped 22% from 2006 to $73.5
billion in 2007
.. Alternative media equaled 16% of total ad/marketing spending in 2007;
up
from only 8% in 2002
.. Momentum expected to continue with 20% growth to $88 billion in 2008
.. Alternative media spending is predicted to grow at a compound annual
rate
of 17% from 20072012 reaching $160 billion
Source: Jack Morton Worldwide survey conducted in US, UK/Europe, China and
Australia; PQ Media Alternative Media Forecast 20082012
Experiential Marketing Gains Respect
.. Experiential marketing is one-to-one, face-to-face marketing where
brands present themselves to consumers in theatrical and immersive ways
that
foster conversation and social networking
.. In addition, we believe that the addition of data driven, direct
marketing
techniques increase the op****tunity for brands to take the next step in a
consumer dialogue by presenting next steps and capture meaningful data
points
.. 97% of respondents believe experiential marketing is im****tant for
their
organization
.. 58% increased experimental marketing spending in 2007
.. Nearly 1/3 dedicated over 10% of their marketing budget on experimental
marketing
Source: Jack Morton Worldwide survey conducted in US, UK/Europe, China and
Australia.
Seasoned Management Team
.. Marc Particelli Chairman of the Board
.. Charlie Tarzian President & CEO
.. Fred Kaseff CFO
.. Frank Dudley Chief Marketing Officer
Business Profile
Headquarters New York
Offices New York, Cincinnati, San Franciso, Miami, Chicago, Dallas
Employees 270 full-time and 6,700 part-time employees in 50 top U.S.
markets
- - -
3 months ended 6 months ended
(in $ thousands except EPS) 12/31/07 12/31/06 12/31/07 12/31/06
Sales $24,145 $23,939 $41,976 $49,589
Operating Revenue 9,586 8,577 18,116 19,196
Operating Income 1,285 84 2,634 1,859
EPS $0.11 $0.01 $0.22 $0.13
Key Financial Statistics
Fiscal Year March 31
Current Stock Price $2.95 (as of 4/25/08)
52wk Range $1.97 - 3.19
Shares Outstanding 7.63M
Market Cap 22.5M
Enterprise Value 16.5M
EV/LTM Sales 0.2
EV/LTM Oper Rev 0.5
% Insider Owner****p 12%
Balance Sheet $6M Cash, No Debt
Business Strategy
Our Proven Strategy Revolves Around:
.. Designing, building and executing marketing programs through
nontraditional networks
.. Employing direct, onetoone marketing networks:
* Live events
* In-store, shopper marketing
* Digital
.. Targeting and converting prospects to customers:
* Integrated
* Data driven
* Measurable
Stellar Blue-Chip Partner Roster
Diageo P&G Johnnie Walker
SAP Fresh Express Captain Morgan
Nintendo Kikkoman Guinness
Tanqueray Coty Pepsico
Smirnoff Baileys Ciroc
Red Stripe Cuervo Crown Royal
Last Night in America
.. 50,000 live events, network of >250,000 restaurants, clubs, bars,
retail
establishments
- Touching between 45M people per year
.. Combine creative programming, cutting edge technology, sophisticated
marketing staff training
.. Result: Data-rich, intelligence filled database; 80-100K consumers
yields understanding of what's going on in the lives of highly motivated,
proactive consumers
.. Allows network optimization, sales and weekly evaluations
Improving Financial Metrics
.. Continued focus on ****fting company's direction
.. Realizing the results of this strategy
.. Expanding services with existing clients
.. Growth in revenue from core clients
.. Adding new clients with significant growth potential
.. Generating positive cash flow for last 2 quarters and expect to
continue
Steadily Increasing Operating Revenue Key Performance Indicator
Financials - Operating Income
CMKG Summary
.. Proprietary marketing networks
.. Recurring programs for blue chip clients
.. Proven ability to generate revenue & measurable results
.. Strong, seasoned management team
.. Profitable and improving financial results (EPS for 3 months and 6
months
ended 12/31/07 $.11 and $.22 respectively)
CoActive Marketing Group, Inc.
(Nasdaq: CMKG)
http://www.coactivemarketing.com/AboutUs.aspx
Charlie Tarzian, President and Chief Executive Officer
http://www.CharlieTarzian.com
LD MICRO Conference
Los Angeles, California
April 29, 2008
Click HERE to view the complete LD Micro Conference Presentation
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