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The concept behind this new technology is a purely simplistic, yet BIG
leap in Social Networking; a leap that advances what is called "Web
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Standards. Currently less than 5% of all websites on the Internet are
considered to be Web 2.0 enabled.
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Today it is certainly all of that and so much more. Web 2.0 is more
commonly referred to as Social Networking and sites like mySpace,
youTube, Flickr and several others have grown their user networks into
the tens of millions to hundreds of millions of users in a very short
period of time.
This trend reflects the users' desires to interact, to express and to
participate in a dynamic manner in a world that once was simply static
information. Now one can become completely interactive and directly
involved in the content; becoming a part of the content creation
through interaction. This is Web 2.0.
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Web 2.0%u2026is a term that has become a "buzz-word" over the last
couple of years due to the way that people have grown into using the
internet. Web 2.0 does not refer to a software or hardware upgrade,
rather in the manner that the web is now being used.
The Internet population has taken control over how the Internet has
evolved. In the beginning, the Internet was an information resource
with some limited forms of communicating (in comparison to Web 2.0
interactivity) and was seen as a new way to deliver information
quickly and as a new form of transacting commerce.
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A good example of this is youTube.com, where members upload their own
self-created videos and share them with the youTube community and the
world through their free youTube member****p, or mySpace.com where a
free member****p allows you to easily (and without html knowledge) set
up a web site that has info about you, an interactive blog, photos,
friends lists and more - and Flickr.com where you can build your own
photo albums and share them "blog-style" with the world.
All of these companies and many others have become so popular that the
large dot com empires are snatching them up at every op****tunity that
one of these new phenomenons shows any sort of success behind it.
Success here is defined as the ability to grow (quickly) a very large
user-base using what is called the "Freemium" business model. The term
"Freemium" obviously means "free member****p" with the op****tunity to
plug in different profit modules, included but not limited to
advertising media.
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Now, considering the fact that currently only less than 5% of all
websites are considered Web 2.0 enabled (fully user interactive), and
considering the scope of what is happening with those sites that do
fully exploit this trend, think about what would happen if there were
a technology that was developed that would instantly upgrade the
ENTIRE INTERNET to Web 2.0 standards.
Let me clarify. This technology would actually create the same level
of user interaction, the same functions and features as have become so
popular on specific sites such as mySpace and youTube, and instantly
add this level of interactivity to every site on the internet at a
click of a button. Think about what kind of potential this company and
technology would have.
This is true "Web 2.0%u2033 as defined by our industry - yet on a much
grander scale.
Even smaller "blog" sites are taking off in a big way and scoring big
ticket offers from major media and dot com companies (to the tune of
tens of millions of dollars).
There is a huge trend happening right before our eyes and young
"garage techies" are building Social Networking platforms and making
overnight fortunes.
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