from the NY Times talking about a real estate sales event :
http://www.nytimes.com/2008/04/13/realestate/13post.html?_r=1&scp=1&sq=sheffield+57&st=nyt&oref=slogin
Take My Condo, Please
THEY’VE offered buyers swimming pools, stretch limousines, movie theaters
and automated parking garages. Lately, they’re even covering closing
costs.
But the condominium developers at “Luxury Living” in SoHo, a recent sales
event that combined elements of a trade show and a Tupperware party, used
a
cheaper and lower-tech gimmick to hawk their products: candy.
.....
But at 2 p.m., Sheffield 57, a Midtown building from Swig Equities, had
only
its three brokers standing by. The 580-unit project is 48 percent sold
after
a year, according to Sophia Cicilioni, the in-house sales director; prices
for the remaining units start at $825,000, for a 600-square-foot studio.
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