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In 1998, Nike began production of the Dunk once again. Initial
releases were classic university colors, but new non-team colors were
soon introduced. At this time, Nike often released the same dunk in
two different versions consisting of reversed colors. The dunks
released from 1998 to 2000 featured a nylon tongue and arch sup****ts,
distingui****ng them from today's dunk releases. Overall, the
reintroduction of the dunk proved to be extremely successful and
production numbers have since increased to meet growing demand.
Nike launched the Nike SB line in March of 2002 at the start of the
rise of the Skateboarding trend. For years in California, the skate
culture was very popular and skateboarding shoes and clothes were worn
more as casual wear than by actual skateboarders. Nike saw the
potential to tapping into this market and thus launched the Nike
Skateboarding line.Nike launched their skateboarding lines on the back
of the Nike Dunks SB. The Nike Skateboarding Dunks were the same shape
and fit as the Nike Dunks, but with several performance changes.First
of all, Nike knew that with the wear and tear of the foot, a good
cu****oning system was needed. Since skateboarding shoes need to have a
low center of gravity, the Nike Dunks SBs had Zoom Air insoles. Next,
the Nike Dunk SBs had extra padding added to the area around the ankle
and to the tongue. The extra padding to the tongue did provide some
extra cu****oning between the top of the foot and the board, but it was
more for cosmetic appearance than anything. Lastly, Nike beefed up the
quality of the materials on the Nike Skateboarding Dunks. With double
and triple stitching being the standard in the skateboarding shoe
industry, Nike made the Dunks SBs much stronger than tradional dunks.
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